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Tradies / Electrical

Websites and leads for electricians

A fault at 9pm and a switchboard upgrade quote are different jobs. Your website should treat them differently from the first tap.

Google Ads & SEO

What does an electrician's website need to win jobs?

An electrician's website needs a fast mobile page, a one-tap call button for urgent faults, a separate quote form for planned work like switchboards, EV chargers and lighting, licence details shown clearly, and suburb pages matching where you work. Leads should route automatically so emergencies reach the on-call phone first.

Workflow

Built around how the job actually arrives

01

Emergency vs planned split

Separate entry points for no-power, tripping and burning-smell faults versus scheduled work, so urgent calls never sit in an inbox.

02

Photo-first quoting

Customers upload a photo of the switchboard or meter box from their phone, so you can scope the job before a site visit.

03

Job-type capture

Structured options for switchboard upgrades, EV charger installs, safety inspections, smoke alarms, lighting and data points.

04

Licence and compliance display

Licence numbers and compliance certificate information shown where customers expect it, in plain text crawlers can read.

Local SEO

Found in the suburbs you service

  • Suburb service pages

    One useful page per real service area, not duplicated templates, linked from your main services.

  • Google Business Profile

    Categories, service list and hours matched to your website so details stay consistent.

  • Service schema

    Electrician business and FAQ structured data reflecting only what the page shows.

Google Ads

Spend on the jobs you want

  • Emergency electrician search campaigns with call assets during your on-call hours
  • EV charger and switchboard upgrade search campaigns
  • Negative keywords to filter DIY and job-seeker searches
  • Location targeting limited to suburbs you service

Mobile quote form fields

  1. 01Urgent fault or planned job
  2. 02Job type
  3. 03Suburb and postcode
  4. 04Property type
  5. 05Photo upload
  6. 06Preferred contact time

Configurable lead routing (example)

Urgent fault->SMS to on-call electrician
EV charger or solar-related->Specialist installer's inbox
Outside service area->Polite referral auto-reply
Everything else->Office quote queue

Rules are set per business during setup and can be changed later.

Related trade work

Related trade projects

These are other trade businesses, not electrician clients. They show the same mobile quoting and local search approach.

MMIMM Services website showing its pest control services and licensed professional information
LiveRelated trade, not electrical

MMIMM Services

Pest control services across Geelong and Melbourne's west.

1,230 search impressions in 3 months

Visit site
Tyquin Plumbing website showing its local plumbing services and direct contact information
LiveRelated trade, not electrical

Tyquin Plumbing

A digital home for professional plumbing services.

Visit site

Performance targets for your build (not past results)

  • Target: mobile LCP under 2.5 seconds
  • Target: urgent enquiries routed within 1 minute
  • Target: quote form completable in under 60 seconds

FAQ

Do you have electrician clients in your portfolio?

The examples on this page are plumbing and pest control projects from our published portfolio. They are related trade work, not electrician case studies or proof of electrical-sector results. We scope mobile quoting, local SEO and lead routing around each electrical business's actual services.

Can emergency callouts go straight to my phone?

Yes. Lead routing is configurable, so enquiries marked as urgent faults can trigger an SMS or call alert to whoever is on call, while planned work goes to the office queue.

Should electricians run Google Ads?

Often, for high-intent searches like emergency electrician or EV charger installation. We set location limits, schedules and negative keywords so spend stays on jobs you actually want.