Live
Baker Gas & Air Conditioning
Heating and cooling services for Melbourne homes.
1,490 search impressions in 28 days
Visit siteTradies / HVAC
Websites and leads for heating and cooling
Demand for split systems spikes in the first heatwave. Gas heater servicing spikes with the first cold snap. Your site and ads should move with the season.
What does a heating and cooling business website need?
A heating and cooling website needs separate paths for new installs, servicing and breakdowns, a mobile quote form that captures room size and existing system details, suburb pages for real service areas, and Google Ads that shift budget between cooling and heating as seasons change. Leads should route to the right technician automatically.
Workflow
Built around how the job actually arrives
01
Install, service, breakdown
Three clear pathways so a no-heat breakdown is not treated like a ducted system quote.
02
Sizing questions up front
Room count, approximate size and existing system type captured on the form so quotes need fewer callbacks.
03
Seasonal service reminders
Capture service dates so customers can be reminded before winter heater checks and summer air conditioning demand.
04
Brand and system details
Optional fields for existing unit brand and age, useful for parts and warranty conversations.
Local SEO
Found in the suburbs you service
Service-area pages
Pages for suburbs you genuinely cover, with local context rather than swapped place names.
Service-specific pages
Split system, ducted heating, evaporative cooling and gas heater servicing each get a focused page.
Consistent business details
Name, phone and service areas aligned between the website and Google Business Profile.
Google Ads
Spend on the jobs you want
- Seasonal campaigns: cooling installs in summer, heater servicing in autumn and winter
- Breakdown campaigns scheduled to your available hours
- Ad copy that reflects rebates only where they currently apply
- Conversion tracking on calls and quote forms
Mobile quote form fields
- 01Install, service or breakdown
- 02System type
- 03Rooms and approximate size
- 04Existing unit brand and age
- 05Suburb and postcode
- 06Photo upload
Configurable lead routing (example)
Breakdown / no heat or cooling->SMS to available technician
Ducted or multi-head install->Senior estimator
Routine servicing->Booking calendar queue
Outside service area->Referral auto-reply
Rules are set per business during setup and can be changed later.
Portfolio evidence
A heating and cooling site we built
Performance targets for your build (not past results)
- Target: mobile LCP under 2.5 seconds
- Target: breakdown enquiries routed within 1 minute
- Target: seasonal ad switch-over scheduled before each peak
FAQ
Have you worked with an HVAC business before?
Yes. Baker Gas & Air Conditioning is a live heating and cooling website in our portfolio, which recorded 1,490 search impressions in 28 days. Results vary by market and business, so we set targets for your site rather than promising the same numbers.
Can leads go to different technicians?
Yes. Routing rules are configurable, for example breakdowns to an on-call technician, large installs to an estimator and servicing to a booking queue.
How do seasonal Google Ads work for HVAC?
We schedule campaign budgets and ad copy to shift between cooling and heating services as demand changes, and track calls and forms so spend follows enquiries.